Mind blowing opening of Urban Art Festival during ADE 2017
October 18th, the vernissage of the international group show “THE ART of PAINTING” at Amsterdam’s hotspot ROEST marked the grand opening of Urban Art Festival. The exhibition showcased the work of over 42 of the most internationally recognized classical painters that come from street art roots.
The group show explores new interpretations of classic techniques, translated into manifestations of urban art on canvas and murals in styles that characterize our times. Before the opening, several artists painted murals inside the exhibition space, the well-known 800-m2 monumental warehouse “Van Gendthallen” in the centre of the city.
The set-up was mind-blowing as the festival team spent over 3 weeks rebuilding the inside of the warehouse. The entrance was constructed in form of a 25-meter long tunnel painted on both sides with a red carpet that led to the exhibition. An hour after the opening, Ultimate Dance Creations presented an aerial circus performance. The audience was surprised by three acrobatic dancers, doing stunning moves with aerial silks right below the ceiling. Thereafter, the Paint Club Battle started with three exceptional Dutch Street Art crews painting against each other on big canvases around the topic “Bomb It!”. The winners of the battle, Simian Switch and SergeKB were announced 90 minutes later, while all visitors could get creative themselves with the digital graffiti installation outside the exhibition space. It was time to party! The festival invited Isendit & GlamYouNot with The Unhottest for their debut label evening at Amsterdam Dance Event!!
Urban Art Festival aims at organizing the largest and most comprehensive art festival in Amsterdam to continue to strengthen the position of the city as an international hub for street art. The festival wants to provide a networking platform for local and international artists and to make urban art freely accessible for people of all ages and all socio-economic backgrounds.
Furthermore, Urban Art Festival intends to bring urban art events, as well as art education, for children and young people, to the border areas of the city. The festival aims to foster a culture of policy involvement on issues relating to urban art and urban development in Amsterdam.
The exhibition is an official part of Urban Art Festival and the famous ADE – Amsterdam Dance Event and has a comprehensive agenda until April 2018 that includes diverse and exciting side-events such as Street Art tours, master classes, mural paintings, presentations & debates, digital graffiti, the Paint Club Battle, movie screenings, and several parties.
Urban Art Now and R.U.A. join forces to present the Urban Art Festival 2017. Urban Art Now is an Amsterdam based organization and platform of artists and experts on urban and street art. It has its roots in the street art subculture of Europe. R.U.A. is an organization and platform of curators and artists also based in Amsterdam that has its roots in community muralism projects in the Brazilian favelas. Both organizations work locally and internationally.
Alaniz, Alice Pasquini, Apset, Ard Doko, Artez, Bazinato, Besok, Bifido, BLO Dmv, Claudio Ethos, Cranio, Dalata, Davor Smoljan, Dome, Gomad, Heng, JDL, Innerfields, Juice, Karski & Beyond, Kevin Ledo, Kez, Klaas Lageweg, Kram, KT Rangnick, Laguna, Malakkai, Mark Gmehling, Ottograph, Paola Delfin, Pupet, Remy Uno, Roby Marciano, Simon Fensholm, SIT, Skount, Sokar Uno, Taxis, Thomas Powell, Uriginal, Vitche, Wandl
Photo credits: Marco Buddingh